A law firm website that stays inside the publicity rules.
A firm's website counts as publicity under the profession's code of conduct, and the responsibility for it stays with the practitioner. A good attorney website builds trust and generates enquiries without a single sentence that the Legal Practice Council could object to.
Good for
- Small and mid-size firms with no website, or a free-subdomain site that does not look like a practice
- Sole practitioners who want a professional presence without risking a publicity complaint
- Firms that want enquiries by WhatsApp or form instead of reception phone tag
What a client checks before instructing a firm.
People who need an attorney are often anxious and often cautious. The site is built to reassure without overpromising.
Is this a real, established practice?
Firm name, physical office, the attorneys' names and areas of practice, stated plainly. A client can check these, so every one has to be true.
Do they handle my type of matter?
Practice areas written as plain descriptions of the work, not as claims of being the best. The code of conduct does not allow comparisons with other practitioners, so we do not write them.
How do I make contact, and what happens next?
An enquiry form and a WhatsApp or phone option, with a sentence on how quickly the firm replies and what a first consultation involves.
Can I trust what they say about themselves?
Accurate, modest copy. No invented results, no named clients without written consent, and no promises about outcomes.
What the code of conduct says about publicity.
These points come from the Legal Practice Council's Code of Conduct as gazetted on 29 March 2019. This is background we have sourced for you, not legal advice. Check the current code on the Council's website before you publish.
The code defines publicity to include any direct or indirect reference to a legal practitioner or firm in any medium, including electronic and social media. A firm's website is therefore covered, and so is its Google listing and social profiles.
Source: Legal Practice Council: Code of Conduct for all Legal Practitioners, Candidate Legal Practitioners and Juristic Entities (Government Gazette 42364, 29 March 2019) · checked 24 Oct 2026
The code requires that publicity does not misrepresent the nature of the service offered, and does not misrepresent, disparage, compare, criticise or claim to be superior to the service of any other practitioner. We write practice descriptions that describe the work and leave out words like best and leading.
Source: Legal Practice Council Code of Conduct, paragraph 7.2 · checked 24 Oct 2026
A client may not be named in publicity unless the client has given prior written consent, or the advertisement relates solely to the sale or letting of the client's property. We leave client names and case results off by default.
Source: Legal Practice Council Code of Conduct, paragraph 7.2.6 · checked 24 Oct 2026
The code allows practitioners to advertise as specialists on the basis of specialised qualifications or experience, but the Council may require the practitioner to show good cause, or order the claim to stop if it is not justified. We only publish a specialisation you can substantiate.
Source: Legal Practice Council Code of Conduct, paragraph 8.1 · checked 24 Oct 2026
The code states that these responsibilities cannot be delegated. If a developer builds your site, you remain answerable for every word on it, which is why we send the copy for your sign-off before it goes live.
Source: Legal Practice Council Code of Conduct, paragraph 7.3 · checked 24 Oct 2026
What we would put on a law firm's site.
Plain practice-area pages
One page per area of work, written as a description of what the firm does and who it helps, with no superlatives and no comparisons.
Attorney profiles that you approve
Names, admission details and areas of focus, supplied and signed off by each attorney. Nothing is invented and nothing is claimed that you cannot support.
A careful enquiry form
Name, contact details and a short description, with a clear note that sending an enquiry does not create an attorney-client relationship and that urgent matters should be phoned in.
Contact and location that are accurate
Office address, hours, phone and WhatsApp, matched to your other listings so a client finds the same details everywhere.
A sign-off step
You review every page before launch. Because the responsibility cannot be delegated, the process is built around your approval.
Starting prices, upfront.
Most firms want the enquiry-form version: a short, clear form routes the enquiry to the right person, with a note that sending it does not create an attorney-client relationship.
Hosting from R250 per month. Every price is flat and agreed in writing before work starts. Full pricing · How this compares with other quotes.
Free tool for attorneys and law firms:
What attorneys and law firms usually ask first.
Are attorneys allowed to have a website at all?
Yes. The code of conduct covers publicity in any medium, including electronic media, and sets rules for it rather than banning it. The aim of the site is to stay inside those rules.
Can the site show client testimonials or case results?
Only with the client's prior written consent for any named client, and we leave results off by default because outcomes are hard to present without being misleading. If you want testimonials, we set up a consent step first.
Can we say we are the best, or leading, in a field?
No. The code does not allow claiming to be superior to other practitioners. We describe the work you do and the experience you hold, and let clients draw the conclusion.
Who is responsible for what the site says?
You are. The code states that the practitioner's responsibilities cannot be delegated. We build and write, you review and approve, and we make that sign-off a step before launch.
What does a law firm website cost?
From R4,500 for a brochure site, or from R7,500 with an enquiry form, both flat and agreed in writing before work starts. Hosting is from R250 a month.
Websites for other trades.
Caterers and food businesses
People hiring a caterer for a function, a year-end or a funeral want two things before they ask about price: proof that the food is handled properly, and a quick way to say how many people and when.
Building contractors
Before a property manager, site agent or procurement officer rings a building firm, they look it up.
Electricians
Electrical work carries a legal paper trail, and customers who have been through a property sale or an insurance claim know it.
Guesthouses and B&Bs
Booking platforms are good at being found and costly at being kept.
Plumbers
A plumber's website has one job.
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